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How Many Pieces Of Content Should You Aim To Post To Improve Your Ranking?


Content marketing is very important nowadays. As a business owner, you need to post regularly on your website to keep your audience engaged and to get a new audience.

One of the most frequently asked questions is how many posts should one put up to improve their ranking. There are several considerations you should put in place to achieve success in content marketing.

There are so many ranking factors you should consider to write helpful content. There are instances where people create a lot of content but their website will not rank high on search engines.

Therefore, content marketing is all about balance. You can be posting one article per day or one per week but the success will be determined by the following factors.

1. Regular Posting

Search engines favour fresh content always. It is important to establish a posting schedule that will work for you.

Most people recommend a once per week schedule, but depending on your business you can post two to three blogs per week.

2. Length Of Your Content

Nowadays, there is more focus on user engagement and customer’s experience. Search engines seem to favour long-form content which is more valuable and detailed.

It is important to always write detailed and valuable content.

3. Pillar Content

It is important to have pillar content in your blog. The pillar contents are composed of five detailed and valuable pieces of content explaining all the basics of the topic.

These contents will act as a foundation of your blog. You should include the keywords you want to rank for in these pillar contents. Doing this will increase your ranking on search engines.

4. Write For Your Audience And Not Search Engines

Most people write several pieces of content that focuses on SEO metrics and fail to write valuable content that is customers oriented. This can harm customer engagement and lower your ranking on search engines.

For every piece of content you write, you should have your customers and readers in mind and address their pain points. This will increase engagement and improve your ranking.

Content marketing is very effective when used correctly. You need to pay attention to your customers and create content around their needs. If you need help in content marketing get in touch with Anchor Digital today for more information about digital marketing and content marketing.